Walk-Through the Field Suites at First Horizon Park

Walk-Through the Field Suites at First Horizon Park


We just finished our fifth season,
going on year number six in 2020. We have a great area called the
Field Suites behind home plate, which is one of our most premium hospitality areas that really caters to corporate
business here in Nashville. We’re definitely looking at HR directors,
business owners, c-level executives. But we’ve had little Timmy’s birthday party
down there as well. That’s a unique party. And it can be customized with catering options
to make it more kid- and family-friendly. Field Suites are the best fan experience for a
baseball game. You’re right behind home plate. $50 to $60 a ticket. Catering is not included
usually, and so, that is all on top of that ticket. These seats, when you’re in the first couple of rows, you’re closer to home plate than the pitcher is. We have four individual Field Suites that
range from 30 to 50 tickets or guests. Each Field Suite has doors that are side-by-side
that can be expanded into a larger area. The space itself gives us lots of flexibility
to meet the needs of the client. And if we need one company to rent all
four suites and need 200-plus tickets, we can accommodate down there if it’s available. So it gives us a lot of flexibility
to really cater to anybody. Those are all going to be nightly rentals. I would say it has actually worked out better in the long
run versus that traditional season ticket membership. The revenue generated from the F&B side
when we have these rented far outweighs season ticket holders who show
up maybe 50% of the time. The seats are sold, but they might not
show up, and therefore, don’t eat and drink. If you’re a hardcore baseball fan, you can
get a really good seat close to the field at a really affordable rate. When we look across Minor League Baseball, there are certain teams that don’t
have the same facility that we have. And so, we compare ourselves
to a few other markets that have similar sized facilities and amenities and digital boards. But for the most part, we’re
operating at that big-league level, whether it’s the NFL, or the NHL, or MLS to be soon.